Chanel pop up cinema in Selfridges.. in a giant Chanel bottle

Many happy hours have been spent wandering the fabulous Selfridges emporium, eyeing up lovely leather goods and playing in the perfume hall till I smelt like a scent bomb. Chanel have just announced that they’ll be showing their brand new Chanel Coco Mademoiselle advert starring Keira Knightley in store, and have created a mini pop up cinema to do so.

You walk into the seating area through a giant Coco Chanel bottle and take a seat in the Chanel decorated room to watch Keira pout and pose, and take an interactive journey round the Selfridges beauty hall. Hey, I’d be happy just to sit down after all that shopping! There will also be freebies- if you answer questions about Chanel’s founder (Gabrielle Chanel) correctly you get ‘a luxurious souvenir’ (whilst stock lasts. I doubt it’s a Chanel bag, but even samples would be cool.

I love the moped featured in the video- though beige is so not a practical colour to wear for riding!

Open from TODAY till the 30th March 2011 at Selfridges, Oxford Street, London.

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