Rodial Crash Diet- Irresponsible advertising

Rodial is a brand I have liked and admired for a long time, so I am APPALLED, seriously appalled, by its recent product venture.Details of the soon to be launched ‘Crash Diet range’ are fairly scarce, but what we are told is that there will be ‘Crash Diet Sticks’ a ‘Crash Diet Smoothie’ and a ‘Crash Diet Cream’. The cream, OK, I can deal with that, as products that aim to tone and tighten (leaving aside whether or not you ‘can’ do that with a cream) are the norm, but it’s the shakes and sticks I disagree with.

In the summer they had their ‘skinny beach sticks’, which are sachets of powder you add to drink that is meant to help you get a base tan more easily. In the ‘crash diet sticks’ they aim to boost metabolism and speed up fat burning, by you running the sachet into a liquid which you drink. Apart from adding to your fluid intake, I can’t say how good they are for you- it’s the NAME and premise I object too.

Rodial like to be playful with their product names ‘A List Cleanser’ and ‘Glamotox’ are examples of effective products that work, but Crash Diet is going to far. This is a RESPECTED brand, known for high quality stuff, and unwittingly or not, calling a product line crash diet pushes an unhealthy attitude onto women. Sure, women should be smart enough to judge for themselves, but that’s NOT THE POINT. I feel the brand and its ethos have a MORAL obligation to push good health messages, and suggesting a ‘crash diet’ is in any way something to aim for is ridiculous.

The words crash diet conjure up images of starving young girls, painfully refusing solid to whittle a waist, and a general UNHEALTHY style of living. In this day and age of people AWARE of how bad this type of dieting can be, how DARE a brand create a range called this name? I KMOW they aren’t doing anything SLIM FAST doesn’t do, but can you really imagine that company launching now- or BEING allowed to? No, me neither.

The second issue, once the ickiness of the name has been dealt with, is WHAT THE HECK ARE RODIAL DOING? I know there is BIG money in the diet industry, but they are a SKINCARE brand, so why the move into smoothie shakes for crash dieters? Stop trying to CASH IN, stick with what you DO WELL and forget this recent ickiness. I call for an end to Crash Diets of all kind- and the associated products. Man up Rodial- and get rid of this ‘yet to be launched’ range.

Find more details on the Rodial website.

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